wow, what a marketing strategy!

bh&g: hello mrs vanover, we'd like to extend your subscription to better homes and gardens.
me: oh, thank you, but i'm not interested in renewing.
bh&g: we have an exceptional offer... blah blah... 50% off...
me: thank you, but i never had a subscription. i was getting it for free.
bh&g: oh. well, you can purchase it now... blah blah.. 50% off...
me: thank you, but i'm not interested. i'm trying to cut down on the paper use in my household and i've been wasting the magazines that i do receive.
bh&g: i understand your concern, but....
me: thank you, but i feel guilty sending them directly to the landfill.
bh&g: well you know, you don't have to actually read it. it's more like a coffee table book.

booyah!